To gain the maximum benefit from any Business Development activities, it is essential they are built on sound foundations. B6 Solutions believes in understanding your business and culture before proposing any services. This is achieved using our Building Shared Vision workshop which develops the two documents on which our future partnership is based – the Shared Vision and the Hoshin Breakthrough Plan. Detailed below are some of our more frequently requested services – however, as your business and its plans are unique, so our proposal will be equally unique.

Any Business Development activities are only as good as the data on which they are based. However, in the rush to deliver new leads, or capitalise on a customer query, this fundamental reasoning is often neglected. B6 Solutions can collate the information held by each individual, turning it into a valuable and comprehensive source of knowledge for your whole organisation. For winning new business, initial impressions count the most, and obvious errors in any data at this early stage could mean you never get the opportunity to talk with a potential client. We will source good quality data and then take great care to collate, check, clean and format it to your requirements, ready for campaigns.

B6 Solutions advocates a planned and sustainable lead generation process through building a relationship with your prospective clients. Materials that inform, build knowledge and help your contact succeed in their role will be taken seriously. A regular flow of articles deepens the relationship and hence builds a preference. Communication must be easily transportable and digestible, and despite the explosion in electronic media, in most cases the best form is still the written word and on paper. The majority of people simply do not have the time during the day to read and digest information. However, an interesting document that can be picked up and taken away will be read, maybe on an evening, a train journey or a flight. On the other hand, if interest is generated, electronic methods of response produce the best results. B6 Solutions can develop materials that build preference for your organisation. When these are combined with strong public relations and lead generation activities, a sustainable flow of quality leads is ensured.

For many companies, this tends to be focused on the media, which can be a powerful ally in building preference. Press coverage can range from publishing a major news event, through being asked your opinions on a subject, to personally writing a specific article. Frequent press coverage is achieved through developing a regular flow of unique and interesting articles. Over time, your opinions will be sought and news items and articles published. B6 Solutions can define a complete plan to target the right publications, build press awareness, develop the right materials, manage the resulting contacts and close the loop to assess the success of your actions.

	An annual Breakthrough Objective with Strategies and Tasks that takes you one step closer to your overall vision.
	Business Fundamentals that detail the processes and metrics used to manage the overall performance and day-to-day business activities.

The final Hoshin Plan, Implementation Plan, Business Fundamentals Table and Review Tables become a concise and integral part of driving business growth, both strategically and operationally. B6 Solutions will facilitate both the workshop that leads you through the Hoshin Planning process, and the regular review sessions that take a critical look at progress, allowing adjustments to be made as the business evolves.

Many of the materials created in Business Development activities will be used on your web site. Suffice to say that a good web site will carry quality content, engender knowledge in an easy to digest manner, be quick to access and browse pages, and importantly be intuitive to navigate. Furthermore, if you want the web site to become a key element in your marketing portfolio it must be kept current and regularly updated with new material. B6 Solutions can assist in creating and adapting materials for your web site and we can manage the design and maintenance, including hosting.